Marketing Multiple Facilities

Earlier today, I received a question from someone who is about to step into the role of a Regional Marketing Director and will be responsible for the marketing and census development of multiple facilities.  She asked if I had any ideas on where someone would...

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Motivational Quote – Lombardi on Leadership

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.” – Vince Lombardi ...

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Nursing Home Survey Preparation Files

Every nursing home is required to have at least an annual survey in the range of every 9 – 12 months.  Of course, if you have complaints or are a focus facility, your survey will have a shortened span between them, every 6 months or so. The goal of eve...

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Managing Upward: Dealing With Difficult Bosses

Almost everyone has one and at times they can be a royal pain!  Bosses!  How do you deal with a boss that has a completely different mindset and personality than yourself?  I have had several real winners in my career ranging from the immature-and-explosive...

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15 Minute Turnaround on Referrals

  One of the first things I learned in the nursing home industry is that when you receive a referral, you’ve got to act quickly to capture it.  A typical scenario is that a discharge planner at a hospital either faxes out a referral to multiple fa...

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Nursing Home Marketing: The Facility Down the Street May Be a Referral Pot of Gold

In the past week, I have had a unique opportunity to observe a facility with another company fall to the pressures of survey.  The facility had a rough history – staying out of compliance more than in.  A few IJ’s later, CMS has pulled the plug ...

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Nursing Home Marketing is More Than Just Dropping Off Cookies!

I recently discussed different sales and marketing strategies for nursing homes with a friend of mine.  One strategy that I always see is the practice of dropping off cookies, candy, doughnuts, and other goodies at potential referral source locations.  Many...

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