3 Reasons I Don’t Worry About My Competitors

I don’t give too much thought to my competition.  I know to some that might sound crazy, but I have realized over the years, there’s bigger things to worry about. So, why don’t I worry about the competition? #1 – They’re always g...

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A Quick Nursing Home Marketing Tip that Works!

Here’s a quick tip to get your facility’s name out to people who may have a need for you at some point.  First, develop a mailer that lists the services you provide and any FREE educational programs or assistance your facility provides or has sch...

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How Home & Comunity Based Services are STEALING Your Nursing Home Census and What You Can Do About It

I have noticed a trend in some of our states.  As a way to save state funds, many of our states are pushing the Home & Comunity Services Programs.  This service falls under the Medicaid waiver program and is unheard of for many nursing home administrator...

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Wii-Hab: Revamping Your Rehab Program for a Marketing Win

Sometimes you need a new way to attract more therapy patients.  Sometimes, you just need something positive that you can put in the local newspaper.  Either way, it needs to be inexpensive. One option that is very easy to implement is to incorporate the Nint...

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101 Referral Sources for Nursing Home Marketers

1                      AARP              2                      Adult Daycare Centers                        3                      Adult Family Homes        ...

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Top 10 Questions a New Administrator Should Ask Their Marketing Director!

As a new nursing home administrator – or maybe you’re just taking a new building – you have to find out what level your staff is on, especially the individual who is marketing the nursing home.  You know your census depends on the quality an...

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The “No Pay” Hospital Referral

Have you ever received a referral from the hospital and on the face sheet under Payor source, it said, “Self Pay”?  This means they have no Medicaid or Medicare and are privately responsible for their bill.  Many times this also means they are &#...

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