Quick & Easy Market Analysis for Nursing Home Niches

Quick & Easy LTC Marketing Research & Analysis: How to Complete a Market Study Today, we’re going to go over a quick and easy way to do market research for you to determine the viability of a new niche program for your facility.  Now, you can pick...

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How Many Sales Calls Should I Make?

A common problem I have heard is that the Marketing Director in the nursing home doesn’t  exactly know what the volume of sales calls he/she should be producing.  The answer is simple:  Whatever number fills your beds with new admissions.  Ok, that w...

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The Type of Referral You Should Think Twice About!

One of the mistakes that many of us make when our facility is census-challenged is to begin taking and admitting whatever referrals we can get.  This can create tons of problems in your facility.  Obviously, a good rule of thumb is to ensure that clinically ...

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Nursing Home Marketing: Cold Call Concepts – Getting Past the Gatekeeper

I attended a seminar the other day on healthcare marketing.  One of the focuses was to break down your types of calls and define what the key elements are.  So, today, we’re breaking down a nursing home marketing cold call and how we get past the gate...

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Nursing Home Partnering with Home Health Care Providers

Usually nursing homes and home health agencies can be found at opoosite ends of the spectrum when it comes to referrals.  Nursing homes want the referral to come into the facility for rehab while home health wants the referrals to go home with their services...

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Marketing Multiple Facilities

Earlier today, I received a question from someone who is about to step into the role of a Regional Marketing Director and will be responsible for the marketing and census development of multiple facilities.  She asked if I had any ideas on where someone would...

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15 Minute Turnaround on Referrals

  One of the first things I learned in the nursing home industry is that when you receive a referral, you’ve got to act quickly to capture it.  A typical scenario is that a discharge planner at a hospital either faxes out a referral to multiple fa...

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