Nursing Home Marketing: The Facility Down the Street May Be a Referral Pot of Gold

In the past week, I have had a unique opportunity to observe a facility with another company fall to the pressures of survey.  The facility had a rough history – staying out of compliance more than in.  A few IJ’s later, CMS has pulled the plug ...

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Nursing Home Marketing is More Than Just Dropping Off Cookies!

I recently discussed different sales and marketing strategies for nursing homes with a friend of mine.  One strategy that I always see is the practice of dropping off cookies, candy, doughnuts, and other goodies at potential referral source locations.  Many...

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The Medicare Part A 30-day, 60-Day Secret

This is a problem that comes up in nursing homes at times.  You have a nursing home resident that goes home in the middle of their 100-day Medicare benefit period.  They get home, have a decline, and need to come back to you.  If they need skilled services ...

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Nursing Home Marketing: Senior Sundays

One little slick trick that helps market your facility while bringing your target market group straight into your facility – Senior Sundays!  The concept is this:  Pick the first Sunday of the month (or second Sunday, etc.) and open up Sunday lunches F...

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Using Your Relationships – A Little-Known Nursing Home Marketing Trick

One of the tricks I came across in marketing nursing homes is to partner with other vendors and providers in the industry.  “Well, that’s not a big secret, Mark.  Everyone knows this,” you might think.  But, do you know how to utilize thes...

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Census Bedlock and What to Do About It

I had a friend call me today with an interesting dilema.  She knows an administrator who is in bedlock.  What this means is the administrator has a building that is dually certified – Medicare & Medicaid – and has so many long term Medicaid ...

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