Archive for March, 2011

Wii-Hab: Revamping Your Rehab Program for a Marketing Win

Sometimes you need a new way to attract more therapy patients.  Sometimes, you just need something positive that you can put in the local newspaper.  Either way, it needs to be inexpensive. One option that is very easy to implement is to incorporate the Nint...

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Lombardi: What it Takes to Be Number 1

Vince Lombardi is known as one of the most successful football coaches in the history of the game.  He had a habit of creating winners.  His focus, however, was on fine-tuning each player – helping them become the best they could be.  A lesson can be ...

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101 Referral Sources for Nursing Home Marketers

1                      AARP              2                      Adult Daycare Centers                        3                      Adult Family Homes        ...

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Huge News for Alzheimer’s Research!

http://www.msnbc.msn.com/id/41971124/ns/health-alzheimers_disease/ There’s some huge news for individuals and their families dealing with Alzheimer’s disease!  We may be closing in on a cure quickly.  According to new findings, beta amyloid, the...

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What Do the Letters After a Medicare Number Mean?

Sometimes you are trying to verify benefits / payer source on a referral and you’re working with a Medicare number that ends in a letter.  Here’s a quick cheat sheet on the meaning associated with that letter: Code Meaning A Primary claimant (wa...

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Top 10 Questions a New Administrator Should Ask Their Marketing Director!

As a new nursing home administrator – or maybe you’re just taking a new building – you have to find out what level your staff is on, especially the individual who is marketing the nursing home.  You know your census depends on the quality an...

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