Tag: census

3 Reasons I Don’t Worry About My Competitors

I don’t give too much thought to my competition.  I know to some that might sound crazy, but I have realized over the years, there’s bigger things to worry about. So, why don’t I worry about the competition? #1 – They’re always g...

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Top 10 Questions a New Administrator Should Ask Their Marketing Director!

As a new nursing home administrator – or maybe you’re just taking a new building – you have to find out what level your staff is on, especially the individual who is marketing the nursing home.  You know your census depends on the quality an...

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The “No Pay” Hospital Referral

Have you ever received a referral from the hospital and on the face sheet under Payor source, it said, “Self Pay”?  This means they have no Medicaid or Medicare and are privately responsible for their bill.  Many times this also means they are &#...

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How Many Sales Calls Should I Make?

A common problem I have heard is that the Marketing Director in the nursing home doesn’t  exactly know what the volume of sales calls he/she should be producing.  The answer is simple:  Whatever number fills your beds with new admissions.  Ok, that w...

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Nursing Home Partnering with Home Health Care Providers

Usually nursing homes and home health agencies can be found at opoosite ends of the spectrum when it comes to referrals.  Nursing homes want the referral to come into the facility for rehab while home health wants the referrals to go home with their services...

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Nursing Home Marketing: The Facility Down the Street May Be a Referral Pot of Gold

In the past week, I have had a unique opportunity to observe a facility with another company fall to the pressures of survey.  The facility had a rough history – staying out of compliance more than in.  A few IJ’s later, CMS has pulled the plug ...

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Census Bedlock and What to Do About It

I had a friend call me today with an interesting dilema.  She knows an administrator who is in bedlock.  What this means is the administrator has a building that is dually certified – Medicare & Medicaid – and has so many long term Medicaid ...

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