Tag: marketing

The “No Pay” Hospital Referral

Have you ever received a referral from the hospital and on the face sheet under Payor source, it said, “Self Pay”?  This means they have no Medicaid or Medicare and are privately responsible for their bill.  Many times this also means they are &#...

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Quick & Easy Market Analysis for Nursing Home Niches

Quick & Easy LTC Marketing Research & Analysis: How to Complete a Market Study Today, we’re going to go over a quick and easy way to do market research for you to determine the viability of a new niche program for your facility.  Now, you can pick...

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How Many Sales Calls Should I Make?

A common problem I have heard is that the Marketing Director in the nursing home doesn’t  exactly know what the volume of sales calls he/she should be producing.  The answer is simple:  Whatever number fills your beds with new admissions.  Ok, that w...

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The Type of Referral You Should Think Twice About!

One of the mistakes that many of us make when our facility is census-challenged is to begin taking and admitting whatever referrals we can get.  This can create tons of problems in your facility.  Obviously, a good rule of thumb is to ensure that clinically ...

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10 Deadly Sins of the Nursing Home Administrator

So you want to become a great nursing home administrator? But you find yourself not quite attaining the level of success you aspire to.  Have you asked yourself one simple question:  What am I doing wrong? You want to accomplish great things in this long ter...

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Nursing Home Marketing: Cold Call Concepts – Getting Past the Gatekeeper

I attended a seminar the other day on healthcare marketing.  One of the focuses was to break down your types of calls and define what the key elements are.  So, today, we’re breaking down a nursing home marketing cold call and how we get past the gate...

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Nursing Home Marketing: The Facility Down the Street May Be a Referral Pot of Gold

In the past week, I have had a unique opportunity to observe a facility with another company fall to the pressures of survey.  The facility had a rough history – staying out of compliance more than in.  A few IJ’s later, CMS has pulled the plug ...

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