Using Your Relationships – A Little-Known Nursing Home Marketing Trick

One of the tricks I came across in marketing nursing homes is to partner with other vendors and providers in the industry.  “Well, that’s not a big secret, Mark.  Everyone knows this,” you might think.  But, do you know how to utilize these relationships? For example, one of the areas my facilities specialize in (because I make sure they specialize in it.  I make sure we get tons of the education, the right...

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