Tag: nursing home marketing

A Quick Nursing Home Marketing Tip that Works!

Here’s a quick tip to get your facility’s name out to people who may have a need for you at some point.  First, develop a mailer that lists the services you provide and any FREE educational programs or assistance your facility provides or has sch...

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Wii-Hab: Revamping Your Rehab Program for a Marketing Win

Sometimes you need a new way to attract more therapy patients.  Sometimes, you just need something positive that you can put in the local newspaper.  Either way, it needs to be inexpensive. One option that is very easy to implement is to incorporate the Nint...

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101 Referral Sources for Nursing Home Marketers

1                      AARP              2                      Adult Daycare Centers                        3                      Adult Family Homes        ...

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Top 10 Questions a New Administrator Should Ask Their Marketing Director!

As a new nursing home administrator – or maybe you’re just taking a new building – you have to find out what level your staff is on, especially the individual who is marketing the nursing home.  You know your census depends on the quality an...

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The “No Pay” Hospital Referral

Have you ever received a referral from the hospital and on the face sheet under Payor source, it said, “Self Pay”?  This means they have no Medicaid or Medicare and are privately responsible for their bill.  Many times this also means they are &#...

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Quick & Easy Market Analysis for Nursing Home Niches

Quick & Easy LTC Marketing Research & Analysis: How to Complete a Market Study Today, we’re going to go over a quick and easy way to do market research for you to determine the viability of a new niche program for your facility.  Now, you can pick...

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Nursing Home Marketing: Cold Call Concepts – Getting Past the Gatekeeper

I attended a seminar the other day on healthcare marketing.  One of the focuses was to break down your types of calls and define what the key elements are.  So, today, we’re breaking down a nursing home marketing cold call and how we get past the gate...

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