Tag: nursing home marketing

Nursing Home Partnering with Home Health Care Providers

Usually nursing homes and home health agencies can be found at opoosite ends of the spectrum when it comes to referrals.  Nursing homes want the referral to come into the facility for rehab while home health wants the referrals to go home with their services...

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Marketing Multiple Facilities

Earlier today, I received a question from someone who is about to step into the role of a Regional Marketing Director and will be responsible for the marketing and census development of multiple facilities.  She asked if I had any ideas on where someone would...

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Nursing Home Marketing: The Facility Down the Street May Be a Referral Pot of Gold

In the past week, I have had a unique opportunity to observe a facility with another company fall to the pressures of survey.  The facility had a rough history – staying out of compliance more than in.  A few IJ’s later, CMS has pulled the plug ...

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Nursing Home Marketing is More Than Just Dropping Off Cookies!

I recently discussed different sales and marketing strategies for nursing homes with a friend of mine.  One strategy that I always see is the practice of dropping off cookies, candy, doughnuts, and other goodies at potential referral source locations.  Many...

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Nursing Home Marketing: Senior Sundays

One little slick trick that helps market your facility while bringing your target market group straight into your facility – Senior Sundays!  The concept is this:  Pick the first Sunday of the month (or second Sunday, etc.) and open up Sunday lunches F...

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Using Your Relationships – A Little-Known Nursing Home Marketing Trick

One of the tricks I came across in marketing nursing homes is to partner with other vendors and providers in the industry.  “Well, that’s not a big secret, Mark.  Everyone knows this,” you might think.  But, do you know how to utilize thes...

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