I recently discussed different sales and marketing strategies for nursing homes with a friend of mine.  One strategy that I always see is the practice of dropping off cookies, candy, doughnuts, and other goodies at potential referral source locations.  Many “experts” advise against this practice as the referral sources may come just to see you as the candy-lady or the cookie-man and forget the whole reason you’re...

One little slick trick that helps market your facility while bringing your target market group straight into your facility – Senior Sundays!  The concept is this:  Pick the first Sunday of the month (or second Sunday, etc.) and open up Sunday lunches FREE to the public for any seniors age 55 and over. Many facilities would immediately be concerned over the cost.  Don’t be.  Most lunches run $3 – $4 food cost.  Even if...

One of the tricks I came across in marketing nursing homes is to partner with other vendors and providers in the industry.  “Well, that’s not a big secret, Mark.  Everyone knows this,” you might think.  But, do you know how to utilize these relationships? For example, one of the areas my facilities specialize in (because I make sure they specialize in it.  I make sure we get tons of the education, the right supplies,...