One of the tricks I came across in marketing nursing homes is to partner with other vendors and providers in the industry.  “Well, that’s not a big secret, Mark.  Everyone knows this,” you might think.  But, do you know how to utilize these relationships? For example, one of the areas my facilities specialize in (because I make sure they specialize in it.  I make sure we get tons of the education, the right...

Do you know what one of the most often used arguments in lawsuits against nursing homes is?  “The facility allowed the patient to develop avoidable bedsores…”  As Nursing Home Professionals, it is our job to ensure that our residents do not develop any bedsores / pressure areas in our facility.  But, it happens in every nursing home out there at one point or another. I can’t tell you how many facilities I’ve...