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101 Referral Sources for Nursing Home Marketers

1                      AARP              2                      Adult Daycare Centers                        3                      Adult Family Homes              4                      Adult Protective Services                       5                      Advocacy...

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Top 10 Questions a New Administrator Should Ask Their Marketing Director!

Top 10 Questions a New Administrator Should Ask Their Marketing Director!

As a new nursing home administrator – or maybe you’re just taking a new building – you have to find out what level your staff is on, especially the individual who is marketing the nursing home.  You know your census depends on the quality and census development ability of your Marketing Director.  Believe it or not, sometimes you run across someone who has either never been trained properly or has become too complacent...

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The “No Pay” Hospital Referral

The “No Pay” Hospital Referral

Have you ever received a referral from the hospital and on the face sheet under Payor source, it said, “Self Pay”?  This means they have no Medicaid or Medicare and are privately responsible for their bill.  Many times this also means they are “No Pay” becuase they have no money. Obviously, costly residents who can’t pay are a huge problem for the hospital and they need to discharge them as quickly as...

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15 Minute Turnaround on Referrals

15 Minute Turnaround on Referrals

  One of the first things I learned in the nursing home industry is that when you receive a referral, you’ve got to act quickly to capture it.  A typical scenario is that a discharge planner at a hospital either faxes out a referral to multiple facilities or uses an email referral distribution service such as e-Discharge to distribute the referral to multiple facilities. From the time you get this referral, you are competing...

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